Puerto Rico Federal Credit Union – Tu pieza clave

Ever done one of those huge puzzles where you need a few hands to help you figure it out? Life is kind of like that as well: a big puzzle that takes years to build, and there’s no better feeling than finding that missing piece that helps you find your way.

Our client is that key piece most people are looking for. We developed “Tu pieza clave” (Your key piece) a campaign to promote their financial loans that help their clients complete their own personal puzzles. Since everyone’s puzzle is different, we curated each design to represent a puzzle that depicted situations where they can take advantage of PRFCU’s financing, like getting a new car, a new house or going on vacation.