Puerto Rico Federal Credit Union – A un paso

“A un paso de…” (A step away from…) is a campaign concept we developed as a way to communicate how easy and fast getting a loan can be at Puerto Rico Federal Credit Union. The idea was to crush the common misconception that achieving a goal through a loan is too complicated or takes forever. We complemented the slogan by creating modern and futuristic designs that represented that one step their clients had to take in a very literal and innovative way.