La Electrical

La Electrical is an electrical supply store open since 1955. For 68 years they lacked of online presence and mostly advertised through word of mouth. Our goal was to develop a new image for the brand, as well as start from scratch a digital strategy that included a new website and social media accounts. We wanted to modernize La Electrical in a way that was simple but yet attractive to new and existing customers. Since they specialize in electricity, the iconic lightning bolt was included to their new logo. This symbol then became the cornerstone of a cohesive branding strategy implemented across all their platforms.