Gubecoop – Tu dinero en buenas manos

“Tu dinero en buenas manos” (Your money is in good hands) was developed to showcase Gubecoop credit union as the best place to take care of your finances because of the security, attention and products they offer their members. They are a small co-op, but instead of limiting ourselves by that fact, we saw it as an opportunity. The campaign featured pictures of real employees to promote a personal and intimate feel that brought in people interested in being part of a place where you are a valued member, not another number in a long line of clients.