Centropiezas Plus

25 years of success is not a small milestone! To celebrate Centropiezas Plus big anniversary, we developed “25 años contigo y tu auto” (25 years with you and your car). This campaign spotlighted the brand’s exceptional service and dedication to their customers since 1998. Since this is a local brand, we included our Puerto Rican flag in the modern, colorful and artistic design.

Along with this, our approach was centered on a sense of national pride. We exemplified this in a TV and Media commercial by recreating what Puerto Rican’s love to do: big parties! Beloved local actor and comedian Jorge Castro was featured as the campaign’s ambassador.