Centropiezas Plus – Parrandón Plus

In Puerto Rico, we are big on traditions. One of the most important during Christmas is the parranda. This festive custom involves spontaneous gatherings with family and friends, surprising them with visits filled with song and dance—a celebration similar to an improvised party.

We incorporated this tradition to our client’s Centropiezas Plus holiday campaign by developing the concept “Parrandón Plus” to promote their special Christmas sales event. This innovative idea aimed to capture the essence of a Puerto Rican Navidad, along with a design that featured hands skillfully playing local instruments. Elevating the campaign further, we recorded a musical jingle that harmoniously blends traditional Puerto-Rican holiday tunes with a contemporary urban twist, reflecting the dynamic fusion of our heritage and modern culture.