Nova Derm – Mi piel es arte

Celebrating your own skin is a profound act of self-love. “Mi piel es arte” (My skin is art) is a branding campaign we launched for Nova Derm, a medical esthetic dedicated to enhancing people’s comfort with their appearance. Our mission was to promote a sense of empowerment; encouraging individuals to nurture themselves, recognizing that each person’s skin is unique, a masterpiece that is perfectly imperfect. Much like a painting by Van Gogh or Monet, it needs devoted care, affection, and admiration.

The stars of this campaign were renowned local talents from the entertainment and fashion industry: Alexandra Fuentes, Desiree Lowry and Jean Cintrón. The design principles emphasized a fusion of minimalism, elegance, and gentle aesthetics, mirroring the tender care we should extend to our skin.