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Naicom – Descablónate

Client Name:

Naicom

Year:

2020

Categories:

Telecommunications

Services:

• Communication Strategy
• Design
• Multiemdia
• Digital Media
• Traditional Media

Our client was launching their new streaming service, so we decided to create a new word for them: “Descablónate” (Unplug yourself). An expectations campaign was developed around it, inspiring potential clients to break up with their traditional cable tv and obtain Naicom’s innovative service.