Fedecoop – Veranea con tu tasa

Our client wanted to promote their summer loans, so we developed “Veranea con tu tasa” (Summer fun with your interest rate) a campaign using a clever play on words. Tasa means interest rate in some Latin-American countries. In others, like Puerto Rico, we use Taza to refer to coffee cups. This dual meaning was the inspiration for the concept. We wanted it to represent the fun times the summer brings, especially those vacations we all dream of. As well as communicating that a personal loan with a flexible interest rate from Fedecoop is the way to go when you want to enjoy these special months.

Something interesting to point out is the color we used, since pink is not a common color in the finance industry. It was chosen so that the campaign stood out and seemed fun, stepping away from traditional colors that lead to cliché.