El Ahorro está en tus Manos

This institutional campaign for Centropiezas Plus was developed to promote their products and up their consumer base. “El ahorro está en tus manos” (The savings are in your hands) is an empowering message that could be interpreted in two ways: you have the power to save money if you buy from Centropiezas Plus, and also, your hands are your tool for saving, since you can use them to fix up your car on your own with the help of their products and service.

Since they have 22 stores across Puerto Rico, we incorporated innovative tools to optimize their performance: Whatsapp for their costumer service and Waze to grow the traffic to each store.