{"id":6698,"date":"2023-03-29T19:04:53","date_gmt":"2023-03-29T19:04:53","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6698"},"modified":"2026-03-30T18:56:49","modified_gmt":"2026-03-30T18:56:49","slug":"el-arte-de-presentar-campanas-publicitarias","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/communication\/el-arte-de-presentar-campanas-publicitarias\/","title":{"rendered":"El arte de presentar campa\u00f1as publicitarias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6698\" class=\"elementor elementor-6698 elementor-5816\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4d57a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4d57a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aca4f2\" data-id=\"6aca4f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cccd05f elementor-widget elementor-widget-image\" data-id=\"cccd05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/03\/BM-BLOG-ELARTEDEPRESENTARCAMPANASPUBLICITARIAS-1024x576.jpg\" class=\"attachment-large size-large wp-image-6678\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/03\/BM-BLOG-ELARTEDEPRESENTARCAMPANASPUBLICITARIAS-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/03\/BM-BLOG-ELARTEDEPRESENTARCAMPANASPUBLICITARIAS-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/03\/BM-BLOG-ELARTEDEPRESENTARCAMPANASPUBLICITARIAS-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/03\/BM-BLOG-ELARTEDEPRESENTARCAMPANASPUBLICITARIAS-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/03\/BM-BLOG-ELARTEDEPRESENTARCAMPANASPUBLICITARIAS.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ad6111 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ad6111\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-290c305a\" data-id=\"290c305a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-247b9032 elementor-widget elementor-widget-text-editor\" data-id=\"247b9032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\nPuedes tener la mejor idea y no saber comunicarla, o la peor idea y comunicarla  de manera exitosa. Los comunicadores o publicistas debemos tener una vena art\u00edstica a la hora de presentar campa\u00f1as publicitarias. La creatividad es un concepto abstracto, relativo y dif\u00edcil de explicar. Lograr que el cliente se enamore con la idea presentada puede ser un gran reto.\n\n<br><br>\n 5 consejos para que tu presentaci\u00f3n sea exitosa:\n<br><br>\n<b>\u2022 Datos: <\/b> Antes de comenzar a desarrollar la idea, la investigaci\u00f3n es importante para entender mejor la industria y el mercado meta de la marca. Bas\u00e1ndonos en esos hallazgos puedes crear tu idea creativa para que sea una estrat\u00e9gica.  \n<br><br>\n<i>Por ejemplo, realiza una encuesta en medios digitales para entender mejor a tu mercado meta.<\/i>\n\n<br><br>\n\n<b>\u2022 Behind the scene: <\/b>Muchas veces los clientes no son parte del proceso creativo y solo ven el resultado final. Esto puede resultar en que no conecten o valoren las ideas presentadas. Crea expectativa comparti\u00e9ndole al cliente el proceso creativo por el que pasaste antes de llegar a esa gran idea. Hazlo sentir como si hubiese sido parte de ese proceso.\n<br><br>\n<i>Por ejemplo, si le\u00edste alg\u00fan art\u00edculo que te inspir\u00f3, cu\u00e9ntale al cliente.<\/i>\n\n<br><br>\n\n<b>\u2022 Tono de voz: <\/b>Ni muy alto ni muy bajo. Utiliza un tono de voz apasionado y entusiasta. Tus palabras y tu tono tienen el poder de transmitir seguridad y emoci\u00f3n.\n<br><br>\n<i>Por ejemplo, crea un libreto y practica varias veces la presentaci\u00f3n con tu equipo de trabajo antes de presentarle al cliente.\t<\/i>\n<br><br>\n\n<b>\u2022 Bocetos (Mockups): <\/b>Para muchos clientes es dif\u00edcil visualizar una campa\u00f1a sin ver un boceto. Util\u00edzalos estrat\u00e9gicamente seg\u00fan los medios que vas a recomendar para ayudar al cliente a visualizar su campa\u00f1a. \n<br><br>\n<i>Por ejemplo, publicaciones de redes sociales, Billboard, prensa, entre otros.<\/i>\n\n<br><br>\n\n<b>\u2022 Elemento sorpresa (Wow factor):<\/b> Sorprende a tu cliente con un elemento sorpresa que se relacione con la campa\u00f1a. Convierte tu presentaci\u00f3n en un momento memorable. \n\n<br><br>\n<i>Por ejemplo, si vas a presentar un jingle lleva a los m\u00fasicos para que lo canten en vivo.<\/i>\n\n<br><br>\n\nSiguiendo estas recomendaciones, lograr\u00e1s que tu cliente se enamore de tus ideas con el mismo cari\u00f1o con el que las desarrollaste. Convierte tu presentaci\u00f3n en una venta exitosa.\n<br><br>\n<b>\u201cIt&#8217;s useless to be creative unless you can sell what you create.&#8221;<br>\nDon Draper\n<\/b>\n\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78c7c5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c7c5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c59f05\" data-id=\"1c59f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c9e3f8 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"4c9e3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png\" class=\"attachment-medium size-medium wp-image-6514\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Lorena M. Calzada<\/h5><p class=\"elementor-image-box-description\">Strategic Agency Director &amp; Co-Founder<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8906638 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8906638\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b03846f\" data-id=\"b03846f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9612815 elementor-widget elementor-widget-html\" data-id=\"9612815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Puedes tener la mejor idea y no saber comunicarla, o la peor idea y comunicarla de manera exitosa. Los comunicadores o publicistas debemos tener una vena art\u00edstica a la hora de presentar campa\u00f1as publicitarias. La creatividad es un concepto abstracto, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-6698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El arte de presentar campa\u00f1as publicitarias - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/communication\/el-arte-de-presentar-campanas-publicitarias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El arte de presentar campa\u00f1as publicitarias - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"Puedes tener la mejor idea y no saber comunicarla, o la peor idea y comunicarla de manera exitosa. Los comunicadores o publicistas debemos tener una vena art\u00edstica a la hora de presentar campa\u00f1as publicitarias. 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Los comunicadores o publicistas debemos tener una vena art\u00edstica a la hora de presentar campa\u00f1as publicitarias. 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