{"id":6677,"date":"2023-05-04T16:55:12","date_gmt":"2023-05-04T16:55:12","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6677"},"modified":"2026-03-30T18:40:05","modified_gmt":"2026-03-30T18:40:05","slug":"lo-que-no-se-mide-no-se-puede-mejorar","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/advertising\/lo-que-no-se-mide-no-se-puede-mejorar\/","title":{"rendered":"Lo que no se mide, no se puede mejorar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6677\" class=\"elementor elementor-6677 elementor-5917\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5be5984 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5be5984\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8d4155\" data-id=\"a8d4155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da2a436 elementor-widget elementor-widget-image\" data-id=\"da2a436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar-1024x576.jpg\" class=\"attachment-large size-large wp-image-6676\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527c44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"527c44c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ef9f72\" data-id=\"2ef9f72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4c4eb3 elementor-widget elementor-widget-text-editor\" data-id=\"e4c4eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\nLas m\u00e9tricas son los indicadores que nos ayudan a medir el desempe\u00f1o de los anuncios. A diferencia de los medios tradicionales, los medios digitales nos permiten monitorear estas m\u00e9tricas en tiempo real. La ventaja es que esto nos ayuda a optimizar los anuncios antes de que finalice la campa\u00f1a y, de esta manera, asegurarnos de cumplir con los objetivos establecidos.\n<br><br>\nEl mundo digital est\u00e1 lleno de m\u00e9tricas; clics, alcance, click through rate, conversiones, impresiones, compartidos, vistas, tasa de apertura entre otras. \n<br><br>\nEn un mar de m\u00e9tricas\u2026 \u00bfEn cu\u00e1l nos debemos enfocar? \n<br><br>\nSe debe comenzar estableciendo los KPI &#8216;s (key performance indicator) que son las m\u00e9tricas que est\u00e1n relacionadas directamente con los objetivos establecidos.\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95eb1eb elementor-widget elementor-widget-text-editor\" data-id=\"95eb1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\nSi el <b>objetivo<\/b> es aumentar el <b>reconocimiento y posicionamiento<\/b> de una marca, te debes enfocar en:\n<br><br>\n\u2022 Alcance<br>\n\u2022 Frecuencia<br>\n\u2022 Impresiones<br>\n\u2022 Interacci\u00f3n\n\n<br><br>\nSi el <b>objetivo<\/b> es aumentar las <b>ventas de una tienda en l\u00ednea<\/b>, te debes enfocar en: \n<br><br>\n\n\u2022 CTR<br>\n\u2022 Conversiones<br>\n\u2022 Costo por conversi\u00f3n<br>\n\u2022 Porcentaje de tasa de conversi\u00f3n<br>\n\u2022 Porcentaje de a\u00f1adidos al carrito\n\n\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a56a09 elementor-widget elementor-widget-text-editor\" data-id=\"3a56a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\nDependiendo del medio y el objetivo del anuncio, tendr\u00e1s acceso a diferentes m\u00e9tricas. Por ejemplo, en plataformas de email marketing la m\u00e9trica m\u00e1s importante es el porcentaje de apertura y rebote, mientras que en los anuncios de Whatsapp en Facebook las conversiones de mensajes son la prioridad. En la red de b\u00fasqueda de Google predomina el porcentaje de impresiones en la parte superior y el porcentaje de impresiones perdidas por falta de presupuesto, a la vez que en Youtube se destaca el porcentaje de vistas de reproducci\u00f3n de un video en 25%, 50%,75% y 100%. \n<br><br>\nTen todo esto en cuenta la pr\u00f3xima vez que necesites optimizar tus anuncios y\u2026 \n<br><br>\n<b>\u00a1No pierdas el tiempo monitoreando m\u00e9tricas que no te ayudan a lograr tus objetivos!<\/b>\n\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-683a098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683a098\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-888dc1b\" data-id=\"888dc1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a63dec elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"9a63dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png\" class=\"attachment-medium size-medium wp-image-6514\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Lorena M. Calzada<\/h5><p class=\"elementor-image-box-description\">Strategic Agency Director &amp; Co-Founder<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79c912b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79c912b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-631ebf0\" data-id=\"631ebf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1e8684 elementor-widget elementor-widget-html\" data-id=\"c1e8684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las m\u00e9tricas son los indicadores que nos ayudan a medir el desempe\u00f1o de los anuncios. A diferencia de los medios tradicionales, los medios digitales nos permiten monitorear estas m\u00e9tricas en tiempo real. La ventaja es que esto nos ayuda a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo que no se mide, no se puede mejorar - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/advertising\/lo-que-no-se-mide-no-se-puede-mejorar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo que no se mide, no se puede mejorar - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"Las m\u00e9tricas son los indicadores que nos ayudan a medir el desempe\u00f1o de los anuncios. A diferencia de los medios tradicionales, los medios digitales nos permiten monitorear estas m\u00e9tricas en tiempo real. La ventaja es que esto nos ayuda a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemorphocreative.com\/en\/blog\/advertising\/lo-que-no-se-mide-no-se-puede-mejorar\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Morpho Creative\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T16:55:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/blog-lo-que-no-se-pide-no-se-puede-optimizar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jomar Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jomar Cruz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/lo-que-no-se-mide-no-se-puede-mejorar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/lo-que-no-se-mide-no-se-puede-mejorar\\\/\"},\"author\":{\"name\":\"Jomar Cruz\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/#\\\/schema\\\/person\\\/dfaf4f6c7401e03683b04cad2771d4d9\"},\"headline\":\"Lo que no se mide, no se puede mejorar\",\"datePublished\":\"2023-05-04T16:55:12+00:00\",\"dateModified\":\"2026-03-30T18:40:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/lo-que-no-se-mide-no-se-puede-mejorar\\\/\"},\"wordCount\":323,\"image\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/lo-que-no-se-mide-no-se-puede-mejorar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluemorphocreative.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-lo-que-no-se-pide-no-se-puede-optimizar.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/lo-que-no-se-mide-no-se-puede-mejorar\\\/\",\"url\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/lo-que-no-se-mide-no-se-puede-mejorar\\\/\",\"name\":\"Lo que no se mide, no se puede mejorar - 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