{"id":6673,"date":"2023-07-11T18:58:20","date_gmt":"2023-07-11T18:58:20","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6673"},"modified":"2026-03-30T18:39:52","modified_gmt":"2026-03-30T18:39:52","slug":"estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/marketing\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\/","title":{"rendered":"Estrategias y t\u00e1cticas: no es lo mismo, ni se escribe igual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6673\" class=\"elementor elementor-6673 elementor-5951\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-027a95b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"027a95b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22470d1\" data-id=\"22470d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae296b1 elementor-widget elementor-widget-image\" data-id=\"ae296b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS-1024x576.jpg\" class=\"attachment-large size-large wp-image-6672\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bea81 elementor-widget elementor-widget-text-editor\" data-id=\"80bea81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\n    Como profesionales a veces confundimos lo que son las t\u00e1cticas y estrategias a la hora de crear un plan para alcanzar los objetivos de la marca. Aunque estas dos palabras pueden parecer sin\u00f3nimos, en mercadeo tienen significados muy distintos. \n<br><br>\n    El desarrollo de un plan estrat\u00e9gico requiere tres partes esenciales que deben estar bien definidas: objetivos, estrategias y t\u00e1cticas. A continuaci\u00f3n te compartimos unos puntos importantes que te ayudar\u00e1n a definir claramente estos tres conceptos: \n\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8069715 elementor-widget elementor-widget-text-editor\" data-id=\"8069715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Objetivos<\/strong>\n<br><br>\n    Para desarrollarlos considera cu\u00e1les son las metas actuales de tu cliente, su presupuesto, su p\u00fablico objetivo y su situaci\u00f3n actual en el mercado al que pertenece. \nEn ocasiones, el cliente te puede comunicar cu\u00e1les son sus objetivos internos o tambi\u00e9n puedes tomar la iniciativa para ayudar a identificarlos. Es importante que sean desarrollados de la manera m\u00e1s precisa posible, para esto puedes utilizar el modelo SMART que nos brinda las cinco cualidades esenciales de todo objetivo. Deben ser espec\u00edficos, medibles, alcanzables, realistas y limitados a un periodo de tiempo en espec\u00edfico, ya sea a corto o largo plazo. \n<br><br>\n<strong>Ejemplo: Aumentar un 20% la tasa de conversiones de la tienda online en un per\u00edodo de 4 meses.<\/strong>\n\n<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b13b36 elementor-widget elementor-widget-text-editor\" data-id=\"3b13b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Estrategias<\/strong>\n<br><br>\n   Las estrategias responden al \u201c\u00bfQu\u00e9 haremos?\u201d. Se desarrolla tomando en cuenta los objetivos, as\u00ed que puedes desarrollar una estrategia que le sirva a todos como tambi\u00e9n una espec\u00edfica para cada objetivo. Recuerda que una vez la estrategia se pone en marcha no se debe cambiar, ya que esto puede afectar la efectividad de las t\u00e1cticas.\n<br><br>\n<strong>Ejemplo: Crear paquetes de productos seg\u00fan el tipo de piel para aumentar las ventas de la tienda online. <\/strong>\n\n<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d59ed8 elementor-widget elementor-widget-text-editor\" data-id=\"7d59ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. T\u00e1cticas<\/strong>\n<br><br>\nSon los pasos y acciones que se llevar\u00e1n a cabo para ejecutar la estrategia y alcanzar los objetivos, responde al \u201c\u00bfC\u00f3mo lo haremos?\u201d.  Las t\u00e1cticas que escojas deben ser concretas y espec\u00edficas. \n<br><br>\n<strong>Ejemplo:<br> \na. Comprar anuncios en la red de display de Google y traffic de Facebook\/ Instagram<br>\nb. Enviar productos a los influencers con un promo code de 10% de descuento para sus seguidores.\n<\/strong>\n\n<br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7e07b elementor-widget elementor-widget-text-editor\" data-id=\"de7e07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00f3mate el tiempo de analizar y desarrollar cada parte con tu equipo de trabajo y comp\u00e1rtelo con el cliente para asegurarse de que est\u00e1n en la misma p\u00e1gina. \u00a1Esto te ayudar\u00e1 a lograr los resultados esperados! \n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14b5870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14b5870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca4428f\" data-id=\"ca4428f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd0df0 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"5bd0df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ-300x300.png\" class=\"attachment-medium size-medium wp-image-6625\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Laura Mart\u00ednez Ortiz<\/h5><p class=\"elementor-image-box-description\">Copywriter<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72c089b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72c089b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a83b777\" data-id=\"a83b777\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd987a0 elementor-widget elementor-widget-html\" data-id=\"dd987a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Como profesionales a veces confundimos lo que son las t\u00e1cticas y estrategias a la hora de crear un plan para alcanzar los objetivos de la marca. Aunque estas dos palabras pueden parecer sin\u00f3nimos, en mercadeo tienen significados muy distintos. El [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-6673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias y t\u00e1cticas: no es lo mismo, ni se escribe igual - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/marketing\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias y t\u00e1cticas: no es lo mismo, ni se escribe igual - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"Como profesionales a veces confundimos lo que son las t\u00e1cticas y estrategias a la hora de crear un plan para alcanzar los objetivos de la marca. Aunque estas dos palabras pueden parecer sin\u00f3nimos, en mercadeo tienen significados muy distintos. El [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemorphocreative.com\/en\/blog\/marketing\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Morpho Creative\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T18:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/BM-BLOG-JULIO-2023-ESTRATEGIAS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jomar Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jomar Cruz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\\\/\"},\"author\":{\"name\":\"Jomar Cruz\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/#\\\/schema\\\/person\\\/dfaf4f6c7401e03683b04cad2771d4d9\"},\"headline\":\"Estrategias y t\u00e1cticas: no es lo mismo, ni se escribe igual\",\"datePublished\":\"2023-07-11T18:58:20+00:00\",\"dateModified\":\"2026-03-30T18:39:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\\\/\"},\"wordCount\":409,\"image\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluemorphocreative.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BM-BLOG-JULIO-2023-ESTRATEGIAS.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\\\/\",\"url\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/estrategias-y-tacticas-no-es-lo-mismo-ni-se-escribe-igual\\\/\",\"name\":\"Estrategias y t\u00e1cticas: no es lo mismo, ni se escribe igual - 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