{"id":6671,"date":"2023-08-01T01:01:00","date_gmt":"2023-08-01T01:01:00","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6671"},"modified":"2026-03-30T18:39:46","modified_gmt":"2026-03-30T18:39:46","slug":"4-reglas-para-tu-logotipo","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/creative\/4-reglas-para-tu-logotipo\/","title":{"rendered":"4 reglas para tu logotipo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6671\" class=\"elementor elementor-6671 elementor-6011\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f8d7db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f8d7db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67be7f1\" data-id=\"67be7f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-766a207 elementor-widget elementor-widget-image\" data-id=\"766a207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/bm-18-graphic-designer-office-with-tools-1024x576.jpg\" class=\"attachment-large size-large wp-image-6670\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/bm-18-graphic-designer-office-with-tools-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/bm-18-graphic-designer-office-with-tools-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/bm-18-graphic-designer-office-with-tools-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/bm-18-graphic-designer-office-with-tools-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/07\/bm-18-graphic-designer-office-with-tools.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c9b5c elementor-widget elementor-widget-text-editor\" data-id=\"f0c9b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\nAl comenzar un proyecto de imagen corporativa siempre le comunico al cliente que un logo, m\u00e1s all\u00e1 de ser bonito, debe ser estrat\u00e9gico y funcional. El logo es uno de los elementos claves a la hora de desarrollar una marca pues es lo que identifica y diferencia a tu producto o servicio de manera visual. \u00a1La marca es la esencia de tu negocio!  \n<br><br>\nPor eso a la hora de dise\u00f1ar un logo debes tomar en consideraci\u00f3n estos cuatro aspectos: \n\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e20f03 elementor-widget elementor-widget-text-editor\" data-id=\"9e20f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Funcionalidad: \u00a1Tu logo debe lucir bien donde sea! <\/strong>\n<br><br>\na. Elige una tipograf\u00eda legible (evita cursivos muy complicados) <br><br>\nb. Evita logos con muchos elementos muy peque\u00f1os o delgados, ya que esto puede afectar su visibilidad. Recuerda que debe lucir bien en un r\u00f3tulo, una tarjeta de presentaci\u00f3n, un uniforme, una p\u00e1gina web, entre otros materiales de promoci\u00f3n. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ad0ef elementor-widget elementor-widget-text-editor\" data-id=\"c9ad0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Estrat\u00e9gico:<\/strong> El logo debe conectar con el mercado meta y comunicar visualmente la industria de tu negocio. Imaginate que desarrollas un logo para un restaurante de comida r\u00e1pida con elementos dorados y elegantes que comunican que es un lugar costoso. El mensaje que est\u00e1s llevando es el incorrecto y esto podr\u00eda afectar las ventas.\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006e07a elementor-widget elementor-widget-text-editor\" data-id=\"006e07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Creativo: \u00a1Tu logo debe ser \u00fanico!<\/strong>\n<br><br>\na. Eval\u00faa la psicolog\u00eda de los colores<br><br>\nb. Eval\u00faa los colores de tus competidores primarios (no quieres parecerte a tu competencia)<br><br>\nc. Eval\u00faa el \u00edcono (no quieres parecerte a tu competencia)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec4f77 elementor-widget elementor-widget-text-editor\" data-id=\"aec4f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. Historia:<\/strong>\u00a1Tu logo debe contar una historia! El objetivo es que sea memorable y conecte con tu audiencia. Las historias humanizan y posicionan tu marca, as\u00ed que debes considerar tus experiencias, valores y gustos. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff595c0 elementor-widget elementor-widget-text-editor\" data-id=\"ff595c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00f3mate el tiempo de desarrollar tu logo. Busca apoyo de profesionales expertos que te ayudar\u00e1n a desarrollar una marca que te encante y ayude a tu negocio a vender.\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abe61a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abe61a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63840a5\" data-id=\"63840a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2c03e3 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"d2c03e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png\" class=\"attachment-medium size-medium wp-image-6514\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Lorena M. Calzada<\/h5><p class=\"elementor-image-box-description\">Strategic Agency Director &amp; Co-Founder<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e2b825 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e2b825\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e41db5\" data-id=\"2e41db5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b51c25 elementor-widget elementor-widget-html\" data-id=\"8b51c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Al comenzar un proyecto de imagen corporativa siempre le comunico al cliente que un logo, m\u00e1s all\u00e1 de ser bonito, debe ser estrat\u00e9gico y funcional. El logo es uno de los elementos claves a la hora de desarrollar una marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[168],"tags":[],"class_list":["post-6671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 reglas para tu logotipo - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/creative\/4-reglas-para-tu-logotipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 reglas para tu logotipo - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"Al comenzar un proyecto de imagen corporativa siempre le comunico al cliente que un logo, m\u00e1s all\u00e1 de ser bonito, debe ser estrat\u00e9gico y funcional. 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