{"id":6669,"date":"2023-09-01T00:00:22","date_gmt":"2023-09-01T00:00:22","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6669"},"modified":"2026-03-30T18:39:40","modified_gmt":"2026-03-30T18:39:40","slug":"la-transformacion-digital-clave-para-la-evolucion","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/marketing\/la-transformacion-digital-clave-para-la-evolucion\/","title":{"rendered":"La transformaci\u00f3n digital: clave para la evoluci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6669\" class=\"elementor elementor-6669 elementor-6022\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe4c7a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe4c7a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e999ffc\" data-id=\"e999ffc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b67ee elementor-widget elementor-widget-image\" data-id=\"63b67ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_-1024x576.jpg\" class=\"attachment-large size-large wp-image-6668\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76f5ef elementor-widget elementor-widget-text-editor\" data-id=\"f76f5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n    La transformaci\u00f3n digital se refiere a la integraci\u00f3n de tecnolog\u00eda para optimizar internamente el funcionamiento de una empresa, como tambi\u00e9n le a\u00f1ade valor a los productos y\/o servicios que ofrece. En nuestra industria de publicidad, esta transformaci\u00f3n es necesaria para ahorrar tiempo, agilizar los procesos y mejorar la experiencia de nuestros clientes. Ahora bien, hablemos de cambios peque\u00f1os, pero significativos, que puedes implementar en tu agencia de publicidad para mejorar la experiencia de servicio con tus clientes.  \n<br><br>\n\n<b>Plataforma de manejo de proyectos<\/b>\n<br><br>\nCuando buscamos la aprobaci\u00f3n de un creativo, el intercambio de correos electr\u00f3nicos puede ser interminable y muchas veces hasta se pierde entre tanta informaci\u00f3n. Las plataformas de manejo de proyectos son herramientas que te proveen organizaci\u00f3n con una l\u00ednea de tiempo y mejor comunicaci\u00f3n con tu cliente. Tendr\u00e1n visibilidad y podr\u00e1n acceder a todos sus proyectos en cualquier momento desde su computadora o celular. \n<br><br>\n<i>Recomendaci\u00f3n: Trello <\/i>\n<br><br>\n<b>Reportes automatizados de compra de medios digitales<\/b>\n<br><br>\nHoy en d\u00eda existen plataformas que te permiten crear reportes de medios personalizados conectando directamente con la fuente de los datos (Facebook, Instagram, Google Analytics, LinkedIn, entre otros). De esta manera, evitas errores num\u00e9ricos y el cliente tiene visibilidad del rendimiento de sus anuncios 24\/7. Recomiendo programar estos reportes para que el cliente los reciba todos los lunes en la ma\u00f1ana o el d\u00eda de su preferencia. Tambi\u00e9n le puedes dar acceso al reporte y lo puede ver cuando desee. \n<br><br>\n<i>Recomendaci\u00f3n: Looker Studio de Google (Antiguo Data Studio) <\/i>\n<br><br>\n\n<b>Nube para almacenar proyectos<\/b>\n<br><br>\nPensar\u00edamos que en estos tiempos ya todos trabajamos en la nube, pero no es as\u00ed. La nube te permite acceder a tus documentos desde cualquier dispositivo y colaborar con tu equipo de trabajo de manera efectiva. Establece un protocolo e implementa un formato para organizar los documentos de tus clientes. En nuestra agencia los organizamos as\u00ed: \n<br><br>\nCliente: Contratos y Propuesta: Brief: Presentaciones: Medios: Creativos: Otros.\n<br><br>\n<i>Recomendaci\u00f3n: Google Drive<\/i>\n\n<br><br>\n   La transformaci\u00f3n digital representa un reto, ya que requiere un cambio cultural en nuestros m\u00e9todos de trabajo. Es importante que eduques a tu equipo y a tus clientes sobre como manejar efectivamente estos nuevos procesos y herramientas, para que as\u00ed puedan adoptar los cambios de manera exitosa. \n\n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46623ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46623ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d00bc7c\" data-id=\"d00bc7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f9125 elementor-widget elementor-widget-html\" data-id=\"b8f9125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital se refiere a la integraci\u00f3n de tecnolog\u00eda para optimizar internamente el funcionamiento de una empresa, como tambi\u00e9n le a\u00f1ade valor a los productos y\/o servicios que ofrece. En nuestra industria de publicidad, esta transformaci\u00f3n es necesaria para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-6669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La transformaci\u00f3n digital: clave para la evoluci\u00f3n - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/marketing\/la-transformacion-digital-clave-para-la-evolucion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La transformaci\u00f3n digital: clave para la evoluci\u00f3n - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"La transformaci\u00f3n digital se refiere a la integraci\u00f3n de tecnolog\u00eda para optimizar internamente el funcionamiento de una empresa, como tambi\u00e9n le a\u00f1ade valor a los productos y\/o servicios que ofrece. En nuestra industria de publicidad, esta transformaci\u00f3n es necesaria para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemorphocreative.com\/en\/blog\/marketing\/la-transformacion-digital-clave-para-la-evolucion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Morpho Creative\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T00:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/08\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jomar Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jomar Cruz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/la-transformacion-digital-clave-para-la-evolucion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/la-transformacion-digital-clave-para-la-evolucion\\\/\"},\"author\":{\"name\":\"Jomar Cruz\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/#\\\/schema\\\/person\\\/dfaf4f6c7401e03683b04cad2771d4d9\"},\"headline\":\"La transformaci\u00f3n digital: clave para la evoluci\u00f3n\",\"datePublished\":\"2023-09-01T00:00:22+00:00\",\"dateModified\":\"2026-03-30T18:39:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/la-transformacion-digital-clave-para-la-evolucion\\\/\"},\"wordCount\":397,\"image\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/la-transformacion-digital-clave-para-la-evolucion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluemorphocreative.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/blue-morpho-creative-blog-La-transformacion-digital_-clave-para-la-evolucion_.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/la-transformacion-digital-clave-para-la-evolucion\\\/\",\"url\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/marketing\\\/la-transformacion-digital-clave-para-la-evolucion\\\/\",\"name\":\"La transformaci\u00f3n digital: clave para la evoluci\u00f3n - 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