{"id":6659,"date":"2024-02-01T12:00:04","date_gmt":"2024-02-01T12:00:04","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6659"},"modified":"2026-03-30T18:39:08","modified_gmt":"2026-03-30T18:39:08","slug":"reglas-de-oro-en-un-brainstorming","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/communication\/reglas-de-oro-en-un-brainstorming\/","title":{"rendered":"Reglas de Oro en un Brainstorming"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6659\" class=\"elementor elementor-6659 elementor-6134\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d00063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d00063\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc5691d\" data-id=\"cc5691d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffdf38b elementor-widget elementor-widget-image\" data-id=\"ffdf38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai-1024x576.jpg\" class=\"attachment-large size-large wp-image-6658\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e214a1 elementor-widget elementor-widget-text-editor\" data-id=\"3e214a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\n  Con frecuencia se percibe a los profesionales creativos como magos, capaces desarrollar conceptos creativos por arte de magia. Desafortunadamente, esa no es la realidad de nuestra industria. La creatividad no es tan simple como las matem\u00e1ticas, donde uno m\u00e1s uno siempre es dos. Puede llegar a ser tan compleja y abstracta que hasta nos cuesta definirla. Para algunos, la creatividad es una habilidad que no todos poseen o pueden desarrollar. Sin embargo, yo creo firmemente en que todos podemos ser creativos, solo que nuestra creatividad se manifiesta de diversas maneras, por lo cual debemos aprender a estimularla. \n<br><br>\nA continuaci\u00f3n te comparto algunas reglas que nos ayudan a estimular la creatividad como equipo, especialmente cuando nos sentamos a tener los famosos brainstorming: \n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338c6be elementor-widget elementor-widget-text-editor\" data-id=\"338c6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 Ninguna idea es mala<\/strong>\n<br><br>Es importante crear un ambiente donde los participantes se sientan c\u00f3modos en compartir sus ideas (peque\u00f1as o grandes) y que no sean juzgados. Esto nos permitir\u00e1 obtener diferentes perspectivas y aumentar\u00e1 las probabilidades de que juntos desarrollemos algo genial. Yo siempre digo que mientras m\u00e1s ideas vayamos descartando, m\u00e1s cerca estamos de la correcta.  \n\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058d201 elementor-widget elementor-widget-text-editor\" data-id=\"058d201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 Sin Brief no hay para\u00edso<\/strong><br><br>   El l\u00edder de la cuenta es el responsable de comenzar a estimular la creatividad de su equipo desde que presenta el brief. No podemos comenzar a desarrollar ideas si no tenemos claro los objetivos, el mercado meta o ni sabemos qui\u00e9n es el cliente. Tener esta informaci\u00f3n es clave al momento de crear ideas estrat\u00e9gicas. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39a772 elementor-widget elementor-widget-text-editor\" data-id=\"a39a772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 Establece un proceso<\/strong>\n<br><br>Desarrolla procesos que te ayuden a generar ideas. Por ejemplo, en nuestra agencia el ejecutivo de cuentas presenta el brief del cliente y luego todos los participantes leen sobre el producto o servicio que ofrece desde diferentes fuentes de informaci\u00f3n. M\u00e1s adelante, definimos el tema central, creamos un banco de palabras y, por \u00faltimo, desarrollamos la idea. A veces este proceso no es lineal, pero lo importante es validar nuestras ideas durante todas las etapas. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1e63b elementor-widget elementor-widget-text-editor\" data-id=\"6a1e63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 Los break a veces son necesarios<\/strong>\n<br><br>Es normal agobiarse cuando tenemos demasiada informaci\u00f3n o no llegamos r\u00e1pidamente a la mejor idea. Hay momentos en los que tomarnos un descanso y retomar el proceso al d\u00eda siguiente nos permitir\u00e1 validar o madurar nuestras ideas. Sin embargo, si no cuentas con el tiempo adicional, otra alternativa es invitar a m\u00e1s personas a participar del proceso para que puedan servir de apoyo. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af192c1 elementor-widget elementor-widget-text-editor\" data-id=\"af192c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>   En nuestra agencia hemos visto como la creatividad puede manifestarse en todo tipo de persona: desde el ejecutivo de cuentas, el director creativo y hasta el planificador de medios. Fomentar una cultura donde no exista una divisi\u00f3n entre creativos y no creativos har\u00e1 del proceso de brainstorming uno m\u00e1s efectivo. \u00a1La fuerza est\u00e1 en la uni\u00f3n! \n<br><br>\n<i>\u201cLa creatividad es la inteligencia divirti\u00e9ndose.\u201d<br>\n Albert Einstein<\/i>\n\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63377ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63377ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f6205\" data-id=\"65f6205\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc4069b elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"dc4069b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png\" class=\"attachment-medium size-medium wp-image-6514\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Lorena M. Calzada<\/h5><p class=\"elementor-image-box-description\">Strategic Agency Director &amp; Co-Founder<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79f8f6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f8f6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d35d8b\" data-id=\"5d35d8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30471a2 elementor-widget elementor-widget-html\" data-id=\"30471a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con frecuencia se percibe a los profesionales creativos como magos, capaces desarrollar conceptos creativos por arte de magia. Desafortunadamente, esa no es la realidad de nuestra industria. La creatividad no es tan simple como las matem\u00e1ticas, donde uno m\u00e1s uno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-6659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reglas de Oro en un Brainstorming - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/communication\/reglas-de-oro-en-un-brainstorming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reglas de Oro en un Brainstorming - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"Con frecuencia se percibe a los profesionales creativos como magos, capaces desarrollar conceptos creativos por arte de magia. Desafortunadamente, esa no es la realidad de nuestra industria. La creatividad no es tan simple como las matem\u00e1ticas, donde uno m\u00e1s uno [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemorphocreative.com\/en\/blog\/communication\/reglas-de-oro-en-un-brainstorming\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Morpho Creative\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-01T12:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:39:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/01\/light-bulb-sparks-creativity-with-illustration-design-generative-ai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jomar Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jomar Cruz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/communication\\\/reglas-de-oro-en-un-brainstorming\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/communication\\\/reglas-de-oro-en-un-brainstorming\\\/\"},\"author\":{\"name\":\"Jomar Cruz\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/#\\\/schema\\\/person\\\/dfaf4f6c7401e03683b04cad2771d4d9\"},\"headline\":\"Reglas de Oro en un Brainstorming\",\"datePublished\":\"2024-02-01T12:00:04+00:00\",\"dateModified\":\"2026-03-30T18:39:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/communication\\\/reglas-de-oro-en-un-brainstorming\\\/\"},\"wordCount\":485,\"image\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/communication\\\/reglas-de-oro-en-un-brainstorming\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluemorphocreative.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/light-bulb-sparks-creativity-with-illustration-design-generative-ai.jpg\",\"articleSection\":[\"Communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/communication\\\/reglas-de-oro-en-un-brainstorming\\\/\",\"url\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/communication\\\/reglas-de-oro-en-un-brainstorming\\\/\",\"name\":\"Reglas de Oro en un Brainstorming - 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