{"id":6651,"date":"2024-06-13T17:28:55","date_gmt":"2024-06-13T17:28:55","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6651"},"modified":"2026-03-30T18:38:42","modified_gmt":"2026-03-30T18:38:42","slug":"tres-estrategias-fundamentales-para-una-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/advertising\/tres-estrategias-fundamentales-para-una-campana-publicitaria\/","title":{"rendered":"Tres estrategias fundamentales para una campa\u00f1a publicitaria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6651\" class=\"elementor elementor-6651 elementor-6242\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d00063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d00063\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc5691d\" data-id=\"cc5691d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffdf38b elementor-widget elementor-widget-image\" data-id=\"ffdf38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone-1024x576.jpg\" class=\"attachment-large size-large wp-image-6650\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone-1024x576.jpg 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone-300x169.jpg 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone-768x432.jpg 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone-1536x864.jpg 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e214a1 elementor-widget elementor-widget-text-editor\" data-id=\"3e214a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\n Una campa\u00f1a publicitaria es un conjunto de estrategias y piezas creativas dise\u00f1adas para promocionar un producto y\/o servicio. Incluye un mensaje publicitario que busca conectar con el mercado meta de la marca y, de esta manera, alcanzar sus objetivos. Estos objetivos pueden variar, como posicionar una marca en la mente del consumidor, aumentar las ventas de una tienda en l\u00ednea, aumentar el tr\u00e1fico de una tienda f\u00edsica, entre otros. Es importante que la campa\u00f1a cumpla con tres estrategias: \n<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338c6be elementor-widget elementor-widget-text-editor\" data-id=\"338c6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Estrategia de Comunicaci\u00f3n<\/strong>\n<br><br>\nSe refiere al mensaje publicitario, el cual debe responder qu\u00e9 y c\u00f3mo vamos a comunicar la propuesta de valor de la marca. Este mensaje se manifiesta tanto en la comunicaci\u00f3n escrita como la visual. Para desarrollar un mensaje efectivo es fundamental analizar tanto el tono de la marca como su mercado objetivo. Al crear un lema publicitario es recomendable que no exceda las cinco palabras, de modo que pueda posicionarse f\u00e1cilmente en la mente del consumidor. La estrategia de comunicaci\u00f3n puede durar varios meses e incluso, cuando logra exceder las expectativas,  puede convertirse en un eslogan permanente para la marca. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd1a77 elementor-widget elementor-widget-text-editor\" data-id=\"fcd1a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ejemplos:<\/strong>\n<br><br>\n\u2022 Destapa la felicidad (Coca Cola)<br>\n\u2022 No eres t\u00fa cuando tienes hambre (Snickers)<br>\n\u2022 Las cosas como son (Sprite) \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11820db elementor-widget elementor-widget-text-editor\" data-id=\"11820db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Estrategia de Mercadeo<\/strong>\n<br><br>\nConsiste en un conjunto de t\u00e1cticas planificadas y dise\u00f1adas para alcanzar los objetivos espec\u00edficos de una marca. Pueden llevarse a cabo tanto en los medios tradicionales, digitales, como tambi\u00e9n en diferentes esfuerzos como eventos, relaciones p\u00fablicas, ente otros. Estas t\u00e1cticas se seleccionan y se ejecutan de manera coordinada para as\u00ed maximizar su efectividad y asegurar que los esfuerzos de mercadeo est\u00e9n alineados con la visi\u00f3n y las metas de la empresa.\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7d588 elementor-widget elementor-widget-text-editor\" data-id=\"cc7d588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ejemplos:<\/strong>\n<br><br>\n\u2022 Contenido en redes sociales<br>\n\u2022 Desarrollo de sitio web<br>\n\u2022 Email Marketing<br>\n\u2022 SMS Marketing<br>\n\u2022 Crear un canal de YouTube<br>\n\u2022 Influencer Marketing<br>\n\u2022 Activaci\u00f3n de promoci\u00f3n\n \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ffaa08 elementor-widget elementor-widget-text-editor\" data-id=\"9ffaa08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Estrategia de Medios<\/strong>\n<br><br>\nEn la publicidad los medios son los canales que transmiten los mensajes publicitarios a una audiencia. Existen medios tradicionales como la televisi\u00f3n, la prensa y la radio. Por otro lado, los medios digitales como las redes sociales, el email marketing y los motores de b\u00fasqueda como Google. La selecci\u00f3n de cu\u00e1les medios se utilizar\u00e1n en una campa\u00f1a se debe realizar de manera estrat\u00e9gica, considerando tanto la audiencia de la marca como los h\u00e1bitos de consumo de medios por parte de su p\u00fablico objetivo. Es recomendable crear un mix de medios, ya que utilizar m\u00faltiples canales permite alcanzar con mayor frecuencia y amplitud a las audiencias. El objetivo es que el mensaje llegue de manera efectiva a trav\u00e9s de diferentes plataformas y momentos de consumo.\n\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca348a elementor-widget elementor-widget-text-editor\" data-id=\"dca348a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ejemplos:<\/strong>\n<br><br>\n\u2022 Para promocionar una tarjeta de cr\u00e9dito para universitarios de 18+ a\u00f1os, enf\u00f3cate en Instagram y TikTok. <br>\n\u2022 Para promocionar un plan m\u00e9dico para personas de 65+ a\u00f1os, enf\u00f3cate en programas de televisi\u00f3n, radio y Facebook. <br>\n\u2022 Para vender un curso sobre c\u00f3mo ser un buen l\u00edder profesional, enf\u00f3cate en LinkedIn.\n \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68970da elementor-widget elementor-widget-text-editor\" data-id=\"68970da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\nUna estrategia no debe existir sin las otras. Invierte tiempo en desarrollar cada una con tu equipo de trabajo y  puedas presentar a tu cliente una campa\u00f1a que sea s\u00f3lida y efectiva que logre los objetivos de publicidad. \n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63377ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63377ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f6205\" data-id=\"65f6205\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc4069b elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"dc4069b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png\" class=\"attachment-medium size-medium wp-image-6514\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2022\/10\/BM-LORENA-22-CIRCLE.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Lorena M. Calzada<\/h5><p class=\"elementor-image-box-description\">Strategic Agency Director &amp; Co-Founder<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79f8f6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79f8f6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d35d8b\" data-id=\"5d35d8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30471a2 elementor-widget elementor-widget-html\" data-id=\"30471a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n\nul {\n    font-size: 17px;\n    line-height: 28px;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una campa\u00f1a publicitaria es un conjunto de estrategias y piezas creativas dise\u00f1adas para promocionar un producto y\/o servicio. Incluye un mensaje publicitario que busca conectar con el mercado meta de la marca y, de esta manera, alcanzar sus objetivos. Estos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-6651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tres estrategias fundamentales para una campa\u00f1a publicitaria - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/advertising\/tres-estrategias-fundamentales-para-una-campana-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tres estrategias fundamentales para una campa\u00f1a publicitaria - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"Una campa\u00f1a publicitaria es un conjunto de estrategias y piezas creativas dise\u00f1adas para promocionar un producto y\/o servicio. Incluye un mensaje publicitario que busca conectar con el mercado meta de la marca y, de esta manera, alcanzar sus objetivos. Estos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemorphocreative.com\/en\/blog\/advertising\/tres-estrategias-fundamentales-para-una-campana-publicitaria\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Morpho Creative\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T17:28:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:38:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/06\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jomar Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jomar Cruz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/tres-estrategias-fundamentales-para-una-campana-publicitaria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/tres-estrategias-fundamentales-para-una-campana-publicitaria\\\/\"},\"author\":{\"name\":\"Jomar Cruz\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/#\\\/schema\\\/person\\\/dfaf4f6c7401e03683b04cad2771d4d9\"},\"headline\":\"Tres estrategias fundamentales para una campa\u00f1a publicitaria\",\"datePublished\":\"2024-06-13T17:28:55+00:00\",\"dateModified\":\"2026-03-30T18:38:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/tres-estrategias-fundamentales-para-una-campana-publicitaria\\\/\"},\"wordCount\":568,\"image\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/tres-estrategias-fundamentales-para-una-campana-publicitaria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluemorphocreative.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/creative-photo-collage-poster-greeting-card-hand-with-megaphone-emerging-from-smartphone.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/tres-estrategias-fundamentales-para-una-campana-publicitaria\\\/\",\"url\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/advertising\\\/tres-estrategias-fundamentales-para-una-campana-publicitaria\\\/\",\"name\":\"Tres estrategias fundamentales para una campa\u00f1a publicitaria - 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