{"id":6639,"date":"2024-10-07T20:29:54","date_gmt":"2024-10-07T20:29:54","guid":{"rendered":"https:\/\/bluemorphocreative.com\/?p=6639"},"modified":"2026-03-30T18:37:46","modified_gmt":"2026-03-30T18:37:46","slug":"que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca","status":"publish","type":"post","link":"https:\/\/bluemorphocreative.com\/en\/blog\/public-relations\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\/","title":{"rendered":"\u00bfQu\u00e9 es el &#8220;cancel culture&#8221; y c\u00f3mo puede afectar a tu marca?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6639\" class=\"elementor elementor-6639 elementor-6273\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e8a5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e8a5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13542d\" data-id=\"d13542d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e573bc9 elementor-widget elementor-widget-image\" data-id=\"e573bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca-1024x576.png\" class=\"attachment-large size-large wp-image-6624\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca-1024x576.png 1024w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca-300x169.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca-768x432.png 768w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca-1536x864.png 1536w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10fd58 elementor-widget elementor-widget-text-editor\" data-id=\"f10fd58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>  En los \u00faltimos a\u00f1os, hemos visto c\u00f3mo ha crecido un fen\u00f3meno digital que se ha convertido en el terror de las marcas: la cultura de la cancelaci\u00f3n. Este conocido &#8220;cancel culture&#8221; se ha vuelto popular en redes sociales, donde las personas deciden dejar de apoyar a figuras p\u00fablicas o marcas cuando hacen o dicen algo que ciertos grupos consideran inapropiado u ofensivo.\n<br><br>Comentarios racistas, xen\u00f3fobos, mis\u00f3ginos, entre otros, han sido las razones m\u00e1s comunes para la cancelaci\u00f3n en los \u00faltimos a\u00f1os. Estos errores, ya sean recientes o de hace tiempo, pueden salir caros. La cultura de la cancelaci\u00f3n afecta seriamente la imagen p\u00fablica, especialmente cuando se trata de una marca o figura p\u00fablica importante. Dado que se espera que mantengan una postura &#8220;pol\u00edticamente correcta&#8221;, el escrutinio del p\u00fablico aumenta, y eso genera m\u00e1s inter\u00e9s en sancionar a quien est\u00e9 involucrado.<br><br>Hoy en d\u00eda, casi cualquier situaci\u00f3n puede convertirse en un esc\u00e1ndalo de cancelaci\u00f3n. Cuando una marca est\u00e1 en el ojo del hurac\u00e1n, la cantidad de comentarios en redes sociales puede ser abrumadora y, en muchos casos, volverse viral. Esto puede llevar a la p\u00e9rdida de seguidores, colaboraciones o incluso clientes.<br><br>Como comunicadores, es clave tener un plan preparado para ayudar a tus clientes a enfrentar una posible cancelaci\u00f3n. Aqu\u00ed te dejamos algunas recomendaciones desde la perspectiva de relaciones p\u00fablicas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2261b94 elementor-widget elementor-widget-text-editor\" data-id=\"2261b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <b> 1. Cuando sea necesaria una disculpa, es mejor ofrecerla lo antes posible, pero sin apresurarse.<\/b>\n<br><br>\nEn la mayor\u00eda de los casos, una disculpa p\u00fablica es clave, ya que la persona o marca responsable necesita aceptar su error y mostrar un arrepentimiento genuino. Es importante que esta disculpa se sienta sincera y que el lenguaje que se use sea el adecuado para la situaci\u00f3n. Adem\u00e1s, el timing es crucial: apresurarse puede causar m\u00e1s errores, pero tardar demasiado puede parecer que no te importa o que est\u00e1s tratando de restarle importancia al problema.\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bb4c3 elementor-widget elementor-widget-text-editor\" data-id=\"38bb4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <b> 2. Toma acci\u00f3n concreta que demuestre una motivaci\u00f3n real para cambiar y mejorar. \n<\/b>\n<br><br>\nLas disculpas vac\u00edas son dif\u00edciles de aceptar. Por eso, para poder recuperarse de la crisis y mejorar la opini\u00f3n p\u00fablica, lo mejor es tomar acciones que realmente demuestren que hay una intenci\u00f3n genuina de corregir los errores. Ya sea con cambios dentro de la empresa o con proyectos que beneficien a la comunidad o a los afectados, cada disculpa tiene que venir acompa\u00f1ada de un plan de acci\u00f3n concreto y real.\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a2b06 elementor-widget elementor-widget-text-editor\" data-id=\"a8a2b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <b> 3. Identifica posibles factores controversiales y trabaja para minimizarlos o eliminarlos.\n<\/b>\n<br><br>\nLa marca popular Pearl Milling Company (antes conocida como Aunt Jemima) es un gran ejemplo de c\u00f3mo las empresas pueden anticiparse a una posible cancelaci\u00f3n. Con el aumento de tensiones raciales en Estados Unidos en 2020, la marca respondi\u00f3 a cr\u00edticas que ya llevaban tiempo escuchando. Decidieron eliminar el estereotipo racial que hab\u00eda formado parte de su imagen por a\u00f1os, renovando tanto su nombre como su identidad visual. Sin embargo, de manera estrat\u00e9gica, mantuvieron los mismos colores y dise\u00f1o del producto para que los consumidores siguieran reconociendo f\u00e1cilmente la marca que conocen y disfrutan. Esta jugada les permiti\u00f3 adaptarse a las nuevas demandas sociales sin perder su conexi\u00f3n con el p\u00fablico.\n<br><br>\nUn esc\u00e1ndalo de cancelaci\u00f3n puede parecer pasajero, pero sus consecuencias pueden ir mucho m\u00e1s all\u00e1 de las redes sociales y tener un impacto real en el desempe\u00f1o de una empresa o en la carrera de una figura p\u00fablica. En la era digital, donde las crisis se desarrollan con rapidez y alcance global, es esencial estar listos para cualquier eventualidad. Si ocurre, lo mejor es contar con un profesional de relaciones p\u00fablicas que pueda guiarte estrat\u00e9gicamente y minimizar los da\u00f1os a largo plazo.\n\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae43651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae43651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c5a3f6\" data-id=\"9c5a3f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-689faeb elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"689faeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ-300x300.png\" class=\"attachment-medium size-medium wp-image-6625\" alt=\"\" srcset=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ-300x300.png 300w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ-150x150.png 150w, https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2023\/05\/BM-BLOG-LAURAMARTINEZ.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Laura Mart\u00ednez Ortiz<\/h5><p class=\"elementor-image-box-description\">Copywriter<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5e090f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5e090f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f27e14\" data-id=\"5f27e14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e16c9c1 elementor-widget elementor-widget-html\" data-id=\"e16c9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    .edgtf-blog-holder article .edgtf-post-image img, .edgtf-blog-holder article .edgtf-post-title, .edgtf-blog-holder.edgtf-blog-single article.edgtf-category-boxed .edgtf-post-info-top, .edgtf-blog-holder.edgtf-blog-single .article .edgtf-post-heading, .edgtf-post-info-author {\n\tdisplay: none !important;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, hemos visto c\u00f3mo ha crecido un fen\u00f3meno digital que se ha convertido en el terror de las marcas: la cultura de la cancelaci\u00f3n. Este conocido &#8220;cancel culture&#8221; se ha vuelto popular en redes sociales, donde las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-6639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el &quot;cancel culture&quot; y c\u00f3mo puede afectar a tu marca? - Blue Morpho Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemorphocreative.com\/en\/blog\/public-relations\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el &quot;cancel culture&quot; y c\u00f3mo puede afectar a tu marca? - Blue Morpho Creative\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, hemos visto c\u00f3mo ha crecido un fen\u00f3meno digital que se ha convertido en el terror de las marcas: la cultura de la cancelaci\u00f3n. Este conocido &#8220;cancel culture&#8221; se ha vuelto popular en redes sociales, donde las [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemorphocreative.com\/en\/blog\/public-relations\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blue Morpho Creative\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T20:29:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T18:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemorphocreative.com\/wp-content\/uploads\/2024\/10\/cancel-culture-y-como-puede-afectar-a-tu-marca-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jomar Cruz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jomar Cruz\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/public-relations\\\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/public-relations\\\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\\\/\"},\"author\":{\"name\":\"Jomar Cruz\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/#\\\/schema\\\/person\\\/dfaf4f6c7401e03683b04cad2771d4d9\"},\"headline\":\"\u00bfQu\u00e9 es el &#8220;cancel culture&#8221; y c\u00f3mo puede afectar a tu marca?\",\"datePublished\":\"2024-10-07T20:29:54+00:00\",\"dateModified\":\"2026-03-30T18:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/public-relations\\\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\\\/\"},\"wordCount\":670,\"image\":{\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/public-relations\\\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluemorphocreative.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cancel-culture-y-como-puede-afectar-a-tu-marca.png\",\"articleSection\":[\"Public Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/public-relations\\\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\\\/\",\"url\":\"https:\\\/\\\/bluemorphocreative.com\\\/en\\\/blog\\\/public-relations\\\/que-es-el-cancel-culture-y-como-puede-afectar-a-tu-marca\\\/\",\"name\":\"\u00bfQu\u00e9 es el \\\"cancel culture\\\" y c\u00f3mo puede afectar a tu marca? 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