Puerto Rico Federal Credit Union – El Tiempo Es Ahora

New Year’s resolutions always take center stage in the first months of the year, capturing the collective enthusiasm of individuals who eagerly set diverse goals and strategize to obtain them.

In sync with this spirit, we developed a compelling campaign for our client Puerto Rico Federal Credit Union centered around the powerful concept of time. “El tiempo es ahora” (The time is now) serves as a direct call to action, inspiring people to initiate the journey toward their aspirations. The creative concept incorporates the symbolic hourglass, an iconic representation of the fleeting nature of time. This visual is complemented by sand figures strategically positioned to highlight the diverse financial products offered by the credit union.

By seamlessly blending symbolism with practicality, “El tiempo es ahora” communicates a sense of immediacy, encouraging individuals to take decisive steps towards achieving their financial goals with the support of Puerto Rico Federal Credit Union.