Crunch Fitness

Our client wanted to better position themselves in the fitness market in Puerto Rico. We developed a guerilla marketing campaign called “Sal de Planeta y Muévete a Crunch Fitness” (Leave the planet and move to Crunch Fitness) that encouraged members from Planet Fitness, Crunch’s biggest competitor on the island, to leave them and join our client’s gym. We also created a sister campaign to this one called “Motívate pa’ Crunch” (Motivate yourself to Crunch) to target potential gym goers on a more institutional level. This campaign had the same purpose as the other one, but without the guerilla marketing style. The purpose of both was to promote the gym as a fun and accepting place, where all sorts of people can enjoy their work-outs and stay motivated in their fitness journey’s.