PRFCU – Todo comienza aquí

“Todo comienza aquí” (Everything starts here) was the slogan for the campaign we developed for Puerto Rico Federal Credit Union. This statement represents the brand being there for it’s clients through the different stages of their life. Launching at the beginning of the year, we wanted to inspire people to chase their dreams and aspirations for the future. The art was inspired by the iconic board game of Monopoply where, similar to real life, finances are key to winning!